Born in North Carolina and now based in the Bay Area, Alton Peques began his apparel journey as a teen through thrifting, customizing clothing, and blogging. That interest expanded in high school once he began competing in Apparel & Accessories Marketing competitions.

He'd later explore apparel design while building his brand as a graphic and web designer in college. Today he leads peques + co. - a brand & web development studio for entrepreneurs.

Apparel by p+co. features custom designs inspired by the entrepreneurship community and streetwear culture.